What types of companies does Located work with?

We partner with growth-oriented Japanese and Western brands, from funded startups to established consumer brands, seeking to expand into Japan or other global markets. Typical clients include consumer tech, lifestyle, gaming, and wellness companies with B2C or D2C models.

Do you only work with companies entering Japan?

Japan is our core specialty, but our experience extends across North America, Western Europe, and Asia-Pacific. We often support brands developing cross-regional strategies, or those refining global operations after establishing a new overseas market.

How do engagements typically work?

We offer three flexible models:

• Fractional leadership: ongoing CMO-level support.

• Limited engagements: 6- to 12-week strategic sprints.

• Project-based consulting: market research, launch planning, or performance optimization.

All engagements start with a discovery call to clarify goals and outcomes.

How long does a typical project take?

Most strategic or market-fit projects run 6 – 12 weeks, while full go-to-market programs may extend 3 – 6 months depending on scope, product complexity, and localization requirements.

What industries have you worked in?

We’ve supported brands in consumer electronics, gaming, wellness tech, lifestyle goods, and digital services; from hardware manufacturers and D2C platforms to app developers and e-commerce and offline retailers.

What makes Located different from other consulting firms

Unlike traditional agencies, we combine strategic consulting with hands-on execution. We’ve led actual market entries, signed distribution deals with SoftBank C&S and Costco Japan, and managed seven-figure marketing budgets for international brands

Can you act as our local representative in Japan?

Yes. We often serve as an interim or fractional country manager, representing clients in local negotiations, retailer discussions, and partnership development; ensuring full alignment between HQ strategy and in-market execution.

How do you charge for your services?

We structure fees based on engagement type: fixed price for scoped projects, or monthly retainers for fractional leadership. Each proposal includes clear deliverables, timelines, and performance benchmarks.

What if we already have a local partner or distributor?

We can work alongside your existing partners, helping refine strategy, improve channel performance, and ensure your messaging and marketing remain consistent across all stakeholders.

How do we start?

Simply reach out via our Contact page or the button below to book a 30-minute consultation. We’ll review your goals, current market position, and challenges; then outline a plan tailored to your stage of international growth.